MASTER BRAND
NATIONAL FIBRE STANDARD
A national fibre identity,
built from the route up.
One institutional system for infrastructure delivery, public-private partnership engagement and field operations.
View the recommended logoCONDUITRECOMMENDED ROUTE · 01
ROW / PPPFIELD → BOARDROOMGROUP / ITL / IMS / VTN
01 / DIRECTION
Infrastructure first.
National in posture.
iFibre’s identity makes the business clear before it makes the technology exciting.
The system is built for the environments where credibility is earned: state engagement, technical submissions, route works, fleet, chambers and ongoing network operations. Surveyed corridors, engineered turns and chainage replace generic telecom imagery.
ITL
Deployment
ROW · PPP · buildIMS
Operations
Maintain · assureVTN
Services
Network layer02 / SHARED SYSTEM
One visual standard.
Three logo routes.
Route Navy#0A2463
Infrastructure Teal#087F8C
Inherited Violet#5C10EC
Survey Paper#F5F2E9
Saira holds authority.
Source Sans 3 carries clear institutional language across proposals, signage and digital interfaces.
CH 014+600 · LAG–IBD · ROW 24MCorridor line → chamber → chainage
06°28′N / 03°23′E03 / LOGO ROUTES
Three routes within
one brand direction.
Every route uses the same wordmark, architecture, palette and operating language. Conduit is the recommended lead mark.
01 · RECOMMENDED
Conduit
An open civil corridor protects an inset fibre route. The shared survey turn creates a compact “C” silhouette with a fabricated, infrastructure-first character.
- Distinctive silhouette
- Built for one-ink fabrication
- Clear at 16px
iFibreGROUP
ONE INK16 PX
02 · CONTINUITY
Signal Strand
A disciplined redraw of the incumbent violet disc. Three routed strands retain recognition while a cleaner circle and upright wordmark improve reproduction.
iFibreGROUP
ONE INK16 PX
03 · DOCUMENT
Route Frame
A surveyed chamber frame crossed by a route turn. The wordmark leads; the compact glyph performs on covers, data systems and technical tags.
iFibreGROUP
ONE INK16 PX
04 / RECOMMENDED LOCKUP SUITE
One mark. Clear operating tiers.
iFibreGROUP
iFibreITL · TELECOMMUNICATIONS
iFibreIMS · MANAGED SERVICES
iFibreVTN · NETWORK SERVICES
The symbol and iFibre wordmark remain constant. The operating company appears as a compact endorsed tier—visible enough for field accountability without fragmenting the Group.
05 / APPLICATIONS
Built to travel from
the route to the room.
iFibreITL
FIBRE DUCT
INSTALLATION
IN PROGRESS
iFibreITL
FIBRE DUCT + CABLE DEPLOYMENTiFibre
ITL · CH 014+600DO NOT REMOVEiFibreGROUP
Technical and
Commercial
Submission
PPP FIBRE INFRASTRUCTURE06 / RECOMMENDATION
Conduit leads.
It is the most ownable expression of iFibre’s infrastructure role, and the most balanced across field, document and digital use.
ConduitRecommended system
Signal StrandContinuity route
Route FrameDocument-led route
07 / APPROVAL
Proceed with Conduit.
On approval, Menashi will prepare the production artwork suite for Group, ITL, IMS and VTN.
Approve ConduitLegal entity naming will be verified before production artwork is released.